The Case for a Customer Data Platform by the Numbers

One of the biggest hurdles Marketing teams face today around the customer experience is being able to unify siloed customer data into a convenient and continuously updated snapshot of all that there is to know about their customers across all touchpoints of the buyer journey.

According to Gartner:

89% of businesses are going to compete on the basis of customer experience in the coming years.

Over 90% of marketers struggle to seamlessly connect more than 3 channels on the buyer journey.

According to Forbes Insights:

52% of Marketing Executives report that while they are leveraging a variety of tools and technologies there is little coordination between them.

Only 19% report having a robust set of analytics tools and technology services supporting customer-data-driven decisions and campaigns.

Only 13% of companies can be considered “leaders” in leveraging customer data.

Contact us today to learn how Valurity Analytics’ Customer Database Platform (VCDP) unifies, cleans, & optimizes all of your datasets allowing for deeper segmentation logic and personalization that can be deployed across all marketing campaign channels with granular matchback performance measurement capabilities & analytics.

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