One of the biggest hurdles Marketing teams face today around the customer experience is being able to unify siloed customer data into a convenient and continuously updated snapshot of all that there is to know about their customers across all touchpoints of the buyer journey.
According to Gartner:
89% of businesses are going to compete on the basis of customer experience in the coming years.
Over 90% of marketers struggle to seamlessly connect more than 3 channels on the buyer journey.
According to Forbes Insights:
52% of Marketing Executives report that while they are leveraging a variety of tools and technologies there is little coordination between them.
Only 19% report having a robust set of analytics tools and technology services supporting customer-data-driven decisions and campaigns.
Only 13% of companies can be considered “leaders” in leveraging customer data.
Contact us today to learn how Valurity Analytics’ Customer Database Platform (VCDP) unifies, cleans, & optimizes all of your datasets allowing for deeper segmentation logic and personalization that can be deployed across all marketing campaign channels with granular matchback performance measurement capabilities & analytics.