Millennial Target Market

Proper market segmentation can lead to more effective ROI. Determining which particular segments to market towards is always the trick. The current trend is to target the millennial generation.

The millennial generation is the current largest segment of the United States population. Therefore it must be the best target market. But is it really?

This particular article is fascinating as to why it might not be the most effective marketing strategy.

Take a look.

https://www.adweek.com/brand-marketing/why-targeting-millennial-consumers-might-not-be-such-a-hot-idea-after-all/

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