Since the introduction of email and digital marketing, direct mail marketing has slowly dwindled. Clearly digital marketing is cheaper.
Let’s really take a look at that though. Is it as effective? Is the ROI the same as direct mail?
Here’s a great article we found from Forbes that makes it clear that Direct Mail shouldn’t be ignored.
As stated in the article, direct mail achieves a 4.4% response rate, compared to 0.12% for email. That’s a substantial difference. The article goes on to talk about the emotional response to physical mail and the feelings people get when anticipating the trip to the mailbox.
So when considering your next campaign, don’t just go to the easy solution of email. We can help you get that next campaign in the mail and increase that response rate.