According to Gartner.com, marketing technology (martech) now accounts for 29% of total marketing expense budgets. That is a 7% increase from 2017 to 2018. As budgets for martech go up, it is more important than ever to find the correct martech vendor.
No marketing executive ever saw a data grid and thought “That’s some good looking data”.
What you will hear is
- This data is erroneous
- This data is incomplete
- There is data missing
Valurity Analytics was founded by data engineers that understand that data drives everything. Without proper data, you end up with issues across the entire marketing data lifecyle. Improper data hygiene can lead to incorrect profiling that can lead to marketing to the incorrect target audience because segmentation is incorrect.
Get smarter with your martech. Valurity Analytics can help you across the whole lifecycle of marketing data to ensure accuracy and integrity of your data. And when your data is right your message is right.