Marketing Data

Data Drives Everything

According to, marketing technology (martech) now accounts for 29% of total marketing expense budgets. That is a 7% increase from 2017 to 2018. As budgets for martech go up, it is more important than ever to find the correct martech vendor.

No marketing executive ever saw a data grid and thought “That’s some good looking data”.

What you will hear is

  • This data is erroneous
  • This data is incomplete
  • There is data missing

Valurity Analytics was founded by data engineers that understand that data drives everything. Without proper data, you end up with issues across the entire marketing data lifecyle. Improper data hygiene can lead to incorrect profiling that can lead to marketing to the incorrect target audience because segmentation is incorrect.

Get smarter with your martech. Valurity Analytics can help you across the whole lifecycle of marketing data to ensure accuracy and integrity of your data. And when your data is right your message is right.

Companies Don’t Answer Emails. People Do.

In the marketplace today we are finding many B2B companies who are struggling with their marketing. Every call we have with clients to discuss challenges always comes back to how to best reach B2B buyers.

And our answer is simple. Personalization. When we send out an email campaign, the more personal we can get it the better. Why? Because at the end of the day, the email still is being received by a person, not a company.

Just as important as personalization is the connection to the specific concern.  Too often today we are spending time trying to sell our features and benefits and not addressing the issues that are concerning the people.  If your messaging is always about the best things about your product you are missing the point.  Your product will sell itself if you connect to the issues that the decision makers are facing at their companies.  

Once you connect to the individual struggle a person has, you can solve their problem with your solution.  And when you do that with personalization and empathy, your company will usually come to the top. 

Don’t come off as just another sales pitch.  Connect to your audience.  And personalize your message. 

What is Segmentation?


Market segmentation is the process of grouping a market of current customers or prospects into groups, or segments, based on different traits. The segments that are developed are composed of consumers or prospects who will respond very similar to cross channel marketing campaigns and who share characteristics such as similar spend behaviors, web activities and responsiveness, or locations.


Why is market segmentation important for marketers? Campaign segmentation allows marketers to customize creative and dynamic content to tailor fit these segmentation groups.


Marketing Teams can also use segmentation to prioritize their target groups. If segmentation displays marketing that some consumers would be more likely to buy or connect to a brand/product than others, marketers can refine their strategies towards overall improvement in their execution of their organization’s marketing dollars.