If you are like most companies, you have switched software vendors multiple times. And you probably still have multiple different software systems that you still use. Your data is siloed. This challenge is super common.
Data Hygiene and Identity Resolution is the beginning of the fix to this problem. Data must be cleaned in order to bring it together and create unique persistent pins. But that’s not the end result of this process.
Once you have clean and merged data you are left with a 360-degree of a customer, a holistic view of spend measures, buying habits, and consumer traits.
But why is this important? By analyzing the past and present interactions of a customer, you can use predictive analytics to shape the future. Will the consumer respond to cross-sell opportunities or upsells? A 360-degree view of your customer will help you figure that out.
A 360 view can also aid in the creation of customer personas. Knowing what your customer looks like will help you build an effective marketing strategy and campaigns. You can target your client base with a much more personalized feel.
With a more personalized customer experience, you can build loyalty. And brand loyalty will drastically increase the lifetime value of a customer.
Don’t guess at what your customers look like. Know for sure with a level of depth and insight that will keep them coming back.